WHY ARTISTS NEED SOCIAL MEDIA MANAGERS by Tonny Audi

April 2, 2025 21 2

‎Many artists in Kenya manage their social media accounts, which is a significant challenge for those aiming to build a successful brand.

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‎As an artist the way you present your brand online speaks volumes. Your online engagement is as important as your artistic talent.

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‎Online engagements serves as another avenue for marketing your brand and fostering a community. This is precisely why Social Media Manager is essential to an artist.

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‎By having a Social Media Manager (SMM), artists can dedicate their time and energy to their artistry and creative endeavors.

‎Many Kenyan artists currently spend considerable time online responding to unnecessary comments and even engage in unproductive conflicts (“beefs”) that can be professionally avoided.

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‎Social Media is a major distraction for artists. It’s unrealistic to maintain a constant online presence and simultaneously maximize creative output.

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To achieve this balance,forward thinking- artists hire SMMs to manage their online presence, thereby maximizing their reach and engagement.

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‎If you desire to concentrate on your craft, investing in a Social Media Manager is a wise decision.

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‎Written By Tonny Audi

Written by: 254 Radio

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‎RANKADDAH : THE LOST SON OF ‘PACHO’ by Tonny Audi

I remember when I first vibed to 'Tingika' in my high school days. That era was ruled by 'Pacho,' a record label by Naiboi. They brought us a very talented and potential artist, Rankaddah. ‎ ‎But fast forward 11 years later, nobody knows where Rankaddah is. My research shows that the last time he dropped a project was one year ago,'Lingala,' a lyric video with only 1.6k views on YouTube. […]

March 28, 2025 27 2