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In life, everything seems to go wrong when we humans set unrealistic expectations. This is true for both expectations in business and one’s personal life. The second we set an expectation for someone else without consulting them is where we start going wrong. The thing about expectations is that they can never match our reality, it is like setting yourself up for disappointment. The best way to counter the disappointment […]

‎It seems many people are now familiar with Teslah, who rose to prominence through Talanta Mtaani. Undeniably, she is demonstrating why she earned that opportunity. ‎ ‎Currently signed to Black Market Records, which has generated considerable buzz since its establishment in Kenya, Teslah has won me over as a big fan. One particularly striking aspect of her career is her consistency. ‎ ‎Observing her trajectory, one notices a consistent release […]

After five years in operation, we realize that one of the most important things that we must do is change and evolve. In October 2020 we launched as just a radio station playing music and scheduling podcasts. In April 2021, we opened our first studio space and since then have continued to grow and make changes based on the times and different seasons and situations that we have faced. Change […]

‎Many artists in Kenya manage their social media accounts, which is a significant challenge for those aiming to build a successful brand. ‎ ‎As an artist the way you present your brand online speaks volumes. Your online engagement is as important as your artistic talent. ‎ ‎Online engagements serves as another avenue for marketing your brand and fostering a community. This is precisely why Social Media Manager is essential to […]

I remember when I first vibed to 'Tingika' in my high school days. That era was ruled by 'Pacho,' a record label by Naiboi. They brought us a very talented and potential artist, Rankaddah. ‎ ‎But fast forward 11 years later, nobody knows where Rankaddah is. My research shows that the last time he dropped a project was one year ago,'Lingala,' a lyric video with only 1.6k views on YouTube. […]

It takes a wise person to see and realize imitation for what it is. You can choose to let it get to you and upset you or see it for what it is. Simply a form of flattery. When we started as Radio 254, we tried a lot of different things, some worked out, some didn’t, and others got us in trouble. The most memorable occasion was when we used […]

If I could give my younger self any advice, I would say, "Don't be afraid to start small or over." I am not sure whether a younger me would have listened, but either way, it is the advice I needed to hear then and even now. When I came to the scene in April 2021, I was so full of energy and in love with Kenyan music. I had been […]

‎Albums, Eps, or mixtapes are really important for artists' brands. Having a good catalog as an artist makes your brand attract deals. ‎But 1st of all what's the difference between an album, a mixtape, and an EP? ‎An Album is a full-length collection of songs (Long Play) while an EP is a shorter version containing fewer tracks than an album but more than a single, A mixtape on the other […]