After five years in operation, we realize that one of the most important things that we must do is change and evolve. In October 2020 we launched as just a radio station playing music and scheduling podcasts. In April 2021, we opened our first studio space and since then have continued to grow and make changes based on the times and different seasons and situations that we have faced. Change is an important part of life and realizing that we […]
Many artists in Kenya manage their social media accounts, which is a significant challenge for those aiming to build a successful brand. As an artist the way you present your brand online speaks volumes. Your online engagement is as important as your artistic talent. Online engagements serves as another avenue for marketing your brand and fostering a community. This is precisely why Social Media Manager is essential to an artist. By having a Social Media Manager (SMM), […]
I remember when I first vibed to 'Tingika' in my high school days. That era was ruled by 'Pacho,' a record label by Naiboi. They brought us a very talented and potential artist, Rankaddah. But fast forward 11 years later, nobody knows where Rankaddah is. My research shows that the last time he dropped a project was one year ago,'Lingala,' a lyric video with only 1.6k views on YouTube. What really happened to such a promising talent? […]
In case you have been living under a rock, we would like to inform you that Kenya has a Best New Rapper named Toxic Lyrikali. Last year, we as Radio 254 awarded Breeder LW with the award of Best Rapper during our inaugural Radio TV 254 Awards 2024. Though the year 2025 is not yet over, we are certain that the best rapper in Kenya 2025 is none other than Toxic Lyrikali. As of 27th March 2025, his song Chinje […]
It takes a wise person to see and realize imitation for what it is. You can choose to let it get to you and upset you or see it for what it is. Simply a form of flattery. When we started as Radio 254, we tried a lot of different things, some worked out, some didn’t, and others got us in trouble. The most memorable occasion was when we used the same graphic designer as Blocka Beats to make a […]
Making music is not an easy task, I mean making a hit is very hard but making back-to-back hits is the most challenging thing artists face. Not every artist can cope with the heat that comes with making a trending hit. Wadagliz are just the latest victims of this, after trending last year and making a 'Anguka Nayo' hit, Wadagliz are now struggling to make a second hit and stay on the mainstream table. They teamed up with the […]
If I could give my younger self any advice, I would say, "Don't be afraid to start small or over." I am not sure whether a younger me would have listened, but either way, it is the advice I needed to hear then and even now. When I came to the scene in April 2021, I was so full of energy and in love with Kenyan music. I had been living outside Kenya for close to ten years, and the […]
Albums, Eps, or mixtapes are really important for artists' brands. Having a good catalog as an artist makes your brand attract deals. But 1st of all what's the difference between an album, a mixtape, and an EP? An Album is a full-length collection of songs (Long Play) while an EP is a shorter version containing fewer tracks than an album but more than a single, A mixtape on the other hand is a compilation of songs and can be shorter […]
We have been thinking a lot lately about the Kenyan music industry and what is needed to grow it. Many people will say that the Kenyan music industry needs money, which we agree with, but what if you don't have money as an artist or producer? What are you supposed to do then? A couple of years ago, we met with Alan Mwangi, who had devised a way for creatives to split revenue from their work. The idea was that […]
