Most people know Motif the Don as a Kenyan music producer, famous for his producer tag: “Yo Motif Turn Me Up on the Headphones!” popularized by Khaligraph Jones. However, Motif represents more than production—he is building a business model that shows how producers can expand into entrepreneurship. On June 7th, 2023, Motif posted on his Instagram page that he would create structures to make the music industry profitable, and in […]